US | Australia

Ad mats were small posters, pictures or quotes that had many different designs for newspapers or theaters to publish them in the movie section of the paper. Many times they came in the back of press books to be cut out by the theater. They were classified by number and given size restrictions in most cases. Today they just use computer graphics.

US

# Size - Columns/Lines My Description/Rating
. Special Ad-Pub Mat (X) 103, 104, 251, 273, 203+Scene Cuts 1-A, 2-C, 2-D/2-E
. Special Ad-Pub Mat (R) 104, 203, 251, 273 + Scene Cuts 1-A, 2-B, 2-C + 2-G
1-A n/a Alex signing prison release
2-A n/a Alex between the girls in the record store
2-B n/a Alex sitting on Dim's lap grabbing his face
2-C n/a Alex Tipping his Milk glass to the singer
2-D n/a Alex with feet up in the Korova
2-F n/a Sonietta looking at the Top 10 List
2-G n/a Alex stuffing the ball into Mrs. Alexander's mouth
2-H n/a Alex just hit Dim in the Korova
2-I n/a Dim and George as Police carting Alex away
2-J n/a Minister inspecting the prisoners
2-K n/a Kubrick Directing
101V 1 Col. x 30 Lines Tomorrow's Violence + Exploding Logo
103 1 Col. x 21 Lines Logo in black w/space below (X)
104 1 Col. x 21 Lines Logo in white w/space below (X)
202V 2 col. x 31 Lines = 62 Lines Exploding Logo
203 2 col. x 50 lines = 100 lines Poster art, best film burst + spilt logo
220 2 col. x 118 Lines = 236 Lines Tomorrow's Violence/Film Shocker, Exploding Logo/cast
233R 2 col x 207 lines = 414 lines Best Picture, 5 Reviews, poster art, logo + cast
238 2 col. x 100 Lines = 200 Lines Best Picture, Crist + Time quotes, art, split logo + cast
240 2 col. x 100 Lines = 200 Lines Best Picture, Zimmerman/Canby quotes, art/split logo/cast
243 2 col. x 50 Lines = 100 Lines Best film burst, Jay Cocks quote + logo
251 2 col. x 30 Lines = 60 Lines Best Picture + logo (X or R-rated)
251A 2 col. x 25 Lines = 50 Lines Logo
270 2 col. x 100 Lines = 200 Lines Best Picture, Reed + Alpert quotes, art, split logo + cast
272 2 col. x 50 Lines = 100 Lines Best Picture, Paul Zimmerman quote + logo
273 2 col. x 50 Lines = 100 Lines Best Picture, Rex Reed quote + logo
284 2 Col. x 113 Lines = 256 Lines Best film burst, poster art, logo + cast
301V 3 col x 170 lines = 510 lines Tomorrow's Violence/Film Shocker, Exploding Logo/cast
302 3 col x 167 lines = 501 lines Tagline, best film burst, poster art, logo + cast
302R 3 col x 175 lines = 525 lines Best picture, poster art, logo + cast
302V 3 col x 47 lines = 141 lines Exploding Logo  Exploding Logo
303A 3 col x 134 lines = 402 lines Tagline, best film burst, poster art, logo + cast
303R 3 col x 156 lines = 468 lines Best Picture, poster art, logo + cast (X or R-rated)
337 3 col. x 46 lines = 138 lines Best picture + logo
338 3 col. x 60 lines = 180 lines Tagline, best film burst + logo (X)
342 3 col. x 106 lines = 318 lines. Brainwashed tagline, pics, logo, best film burst + cast (X)
374 3 col x 90 Lines = 270 Lines Tagline, best film burst, poster art + split logo
444 4 col. x 185 lines = 740 lines. Reviews + logo
447 4 col. x 143 lines = 572 lines. Brainwashed tagline, pics, logo, best film burst + cast
447R 4 col. x 143 lines = 572 lines. Brainwashed tagline, pics, logo, best film burst + cast (X)
460A 4 col. x 100 lines = 400 lines Best film burst, logo + cast
465 4 Col. x 62 Lines = 248 Lines Best picture + logo
475 4 col. x 120 lines = 480 Lines Tagline, best film burst, poster art + spilt logo (X or R)
560A 5 col. x 125 lines = 600 lines Best film burst, logo + cast
574 5 col. x 150 lines = 750 Lines Tagline, best film burst, poster art + logo
583 5 col. x 78 Lines = 390 Lines Best picture quote + logo

Australia

# Size Description
339 3 col. x 90 lines = 270 lines. Long Susie Eisenhuth quote + logo
342R 3 col. x 69 lines = 207 Lines Short Susie Eisenhuth quote, logo, art + cast
342R1 3 col. x 69 lines = 207 lines Short Susie Eisenhuth, logo + best film burst (X)
446R2 4 Col. x 93 Lines = 362 Lines Short Susie Eisenhuth quote, logo, art + cast (X)
447 4 col. x 143 lines = 572 lines. Re-conditioned tagline, pics, logo, best film burst/cast

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